Southern Energy Inc. (NYSE: SOE) today announced it had finalized an agreement to purchase eight combustion turbines from Mitsubishi Heavy Industries America, Inc. with an option to purchase additional units, to meet the growing needs of its North American power generation business.

Southern Co. Chief Executive A.W. "Bill" Dahlberg assured financial analysts Tuesday that the utility holding company will be anything but boring following the spinoff of its global energy unit.

MODELING A POWER plant as a single 3D CAD model is allowing Southern Company Engineering to design power plants with fewer people. For example, in the mechanical design area, one large project that would have required five mechanical designers is now being completed just as quickly with only two.

The Southern Company has launched the first major national television advertising campaign for a U.S. electric utility, according to The Southern Company reports. The campaign made its debut on television Jan. 20, 1997, and it has been running in print since November 1996. The $10 million campaign highlights The Southern Company`s experience in more than 30 countries on four continents, as well as its financial performance and its customer satisfaction rating.