John Hoeft

Sr. Power Plant Marketing Leader

John Hoeft is a member of the J920 (GE’s latest reciprocating gas engine) core team, leading Power Plant Marketing. John is responsible for defining and executing the global commercialization and marketing strategies for the J920 working closely with Sales, Product Management and the Marketing & Applications Engineering teams.

John brings 25 years of sales and marketing leadership in distributed and standby power generation. Prior to joining GE Power, John was the Director of Power Solutions Management for Generac Power Systems and the Principal/Owner of Marketing & Technology Insights, a business consulting and marketing firm concentrated in the power generation markets. John started his career with Waukesha Engine driving change in product support, application engineering, sales and marketing roles.

He holds a Bachelor’s degree in electrical engineering and MBA in international business from the University of Wisconsin and is specifically located in Waukesha, WI.

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