Entergy Corp. has named a new CEO for its New Orleans utility and moved her predecessor into a first-ever position to guide customer interaction and experience.
Deanna Rodriquez was appointed president and CEO to lead Entergy New Orleans. She succeeds David Ellis, who was promoted to Entergy’s first-ever chief customer officer.
Both roles take effect May 9. Entergy New Orleans provides power and service to 207,000 electric and 108,000 gas customers in the area.
Ellis took the CEO reins at the utility in 2018 and guided it through numerous changes, including a gas-fired power plant commissioning and the COVID-19 pandemic. He now will guide Entergy’s strategies on meeting customer expectations and creating new solutions and offerings for those customers.
“Whether we’re powering a single-family home, small business, school, or large industrial complex, our customers expect us to understand their aspirations and the outcomes that matter to them,” said Rod West, president for utility operations at Entergy Corp. “In this new role, David will help us partner with our customers at every touchpoint to enable us to meet their reliability, affordability and sustainability goals and to develop solutions that create sustainable value,” continued West. “That’s what customers expect from the premier utility. We are excited about David leading this important effort across all of our operating companies.”
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Rodriquez is currently vice president of regulatory and public affairs with Entergy Texas. She has worked with the company for 27 years.
“Throughout Deanna’s career, a common thread in her nearly three decades of success has been her understanding and expertise in how proactive and sustained stakeholder engagement can positively impact both business results and the livelihood of our customers and communities,” West said. “Her industry experience combined with her background in regulatory affairs at Entergy New Orleans make her ideally suited to lead ENO.”