Rolls-Royce Power Systems will roll all of its MTU subsidiaries into the parent company’s names.
Rolls-Royce announced it will implement the restructuring and rebranding through this fall, beginning with the launch of the new MTU website.
The first steps including renaming four operating companies under the Rolls-Royce brand. MTU Friedrichshafen GmbH will thus become Rolls-Royce Solutions GmbH in autumn 2019.
This will be followed by MTU America Inc., which in the future will operate as Rolls-Royce Solutions America Inc. Today’s MTU Onsite Energy GmbH in Augsburg will become Rolls-Royce Solutions Augsburg GmbH and MTU Onsite Energy Systems GmbH in Ruhstorf will be renamed Rolls-Royce Solutions Ruhstorf GmbH.
The remaining subsidiaries will successively be given new designations based on the above examples. The products of Bergen Engines will also be part of the new brand architecture.
“The new brand architecture will provide clarity and improve the recognition of our company and its products,” said Andreas Schell, CEO Rolls-Royce Power Systems. “Our new profile is a clear commitment to Rolls-Royce, as its second largest business unit. By the same token, Rolls-Royce is committed to our MTU brand, which is something we are proud of.”
Rolls-Royce Power Systems was created several years ago when the parent Rolls-Royce acquired MTU.
The MTU brand will remain on the products such as engines and gen-sets.