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EEI’s new ad campaign focuses on real assets, real service and real growth

WASHINGTON, Oct. 2 Edison Electric Institute (EEI) is launching a print advertising campaign this week to reassure investors that America’s shareholder-owned electric companies are committed to meeting the country’s growing demand for electricity through real assets, real service, and real growth.

Samuel G. Tornabene, EEI’s Director of Communication Services, says, “Electricity has been, and will be, the driving force behind the nation’s economic prosperity for years to come. We want to emphasize to the investment community that shareholder-owned electric companies are reliable, growth oriented, and here for the long haul.”
The ads are scheduled to run nationally in publications such as The New York Times, Barron’s, BusinessWeek, Forbes, and Fortune.

“We’re focusing on the investor audience,” said Tornabene. “Our growth story for the coming decades is very strong. We own power plants, transmission lines, and distribution systems, and we’re working with regulators and policymakers to ensure that we will meet America’s growing energy needs.”

The ad campaign is part of EEI’s broader effort to bolster confidence in the electricity industry. Other areas in which EEI is involved include improving financial disclosure practices, and preserving a competitive business model for energy trading.

Edison Electric Institute (EEI) is the association of U.S. shareholder- owned electric companies, international affiliates and industry associates worldwide. Our U.S. members serve roughly 90 percent of the ultimate customers in the shareholder-owned segment of the industry, nearly 70 percent of all electric utility ultimate customers in the nation, and generate nearly 70 percent of the electricity produced in the United States.