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Primen Launches Energy Information Company to Focus on ‘Actionable Intelligence’

MADISON, Wis.—Primen has launched an information company to provide energy-service companies, manufacturers and large energy customers with “energy intelligence” on end-use markets, competitors, pricing and new products and services.

Primen’s focus is on developing, analyzing and delivering comprehensive and timely marketplace intelligence for the retail energy market-which includes commercial, industrial, residential, distributed generation and related energy users. Primen, an independent information company, is an affiliate of the nation’s leading energy research and development organizations-EPRI, headquartered in Palo Alto, California, and GRI, based in Chicago, Illinois. Primen has offices in Madison, Wisconsin; Chicago, Illinois; San Diego, California; Palo Alto, California; and Portland, Oregon.

“Today’s competitive energy market has created a high-intensity need for marketplace intelligence that will help utility executives and large energy customers make smarter, more profitable decisions,” said Kent Van Liere, Primen chief executive officer.

“Despite the demand for high-quality, rapid-response intelligence, no one in the $1.3 billion energy information services industry is effectively addressing this need,” Van Liere said. “Most of the available research is too broad or lacks market-specific data to be used efficiently and profitably. Primen is here to fill that void by focusing on the delivery of marketplace intelligence that executives can act on to improve bottom-line results, strengthen their marketing activities, and solidify and expand their customer base.”

Primen offers a broad range of products and services to meet the business and strategic needs of clients in energy end-use markets. Among the company’s principal offerings are:

  • In-depth market assessments
  • Competitive market-activity tracking
  • Market and technology trend analyses
  • Electric and natural gas load profiling
  • Customized, rapid-response energy information delivery capability
  • Turnkey market research evaluation, application, and decision-making support
  • New product and service opportunities for the retail market

Van Liere states, “Our foremost commitment is to provide clients with actionable information-on target, on time, and on budget.”

Primen’s market intelligence staff includes research analysts and market strategists who are experienced in working with the diverse segments of the electric, natural gas and energy industries.