Renewables

Deregulation favored only with residential savings

Issue 7 and Volume 99.

Deregulation favored only with residential savings

The public favors electric utility deregulation only if competition doesn`t boost individual rates or benefit business uses at the expense of residential users, according to an independent national public opinion survey undertaken by Cambridge Energy Research Associates and Opinion Dynamics Corp. A report on the survey, U.S. Public Opinion and the Electric Power Industry: Challenges of Competition, states the public appears “fairly satisfied” with established utility companies but consumers would “readily abandon their traditional power supplier if competition brought potential price discounts.” In contrast, 20 percent said they would pay a 30 percent premium for solar electricity and public support for “green power” skyrockets to 72 percent if the price were consistent with traditional generation. Three out of four respondents said they would switch to a new supplier for a discount of 5 percent to 10 percent. The report is available from Opinion Dynamics at 1030 Massachusetts Avenue, Cambridge, Mass. 02138. Telephone: (617) 492-1400; Fax: (617) 497-7944.