EDF signs London 2012 Olympics sponsorship deal

12 July 2007 - French state-controlled electricity and gas group EDF has became the second top tier sponsor for the London 2012 Olympics. The details of the deal were not disclosed

The group joins Lloyds TSB as a tier-one sponsor signed up by Locog, the organizer of London's Olympic and Paralympic games, which is aiming to raise £2bn ($4bn) from revenues, including sponsorship towards the cost of the games.

EDF will be the prime utility sponsor for London 2012. A proponent of building nuclear power stations as part of efforts to cut greenhouse gas emissions, EDF will also be a sustainability partner for London 2012.

The deal means that EDF will be the only group in its industry able to market itself directly as a top tier London 2012 sponsor. It also gains use of the much-maligned 2012 logo.

The group will also be able to associate itself with the British Olympic teams for next year's summer games in Beijing and the 2010 winter games in Vancouver.
Its UK subsidiary, EDF Energy, was a sponsor of the initial London bid for the games.

Analysts at GroupM, the WPP-owned media forecasting business, believe Locog could agree total sponsorship deals worth close to £220m ($447m) this year.

Sponsored by FLSmidth

Related Articles

Vermont Yankee ends operations after 42 years

The Vermont Yankee nuclear plant stopped sending power to the New England electric grid at just after noon Monday following more than 42 years of producing electricity from the southeastern Vermont town of Vernon.

Ukraine nuke plant unit taken offline

One unit of Ukraine's Zaporozhiya nuclear power plant, the largest in Europe, has been taken offline because of generator problems.

Follow Power Engineering on Twitter
Latest News
GE names two to leadership positions GE Power & Water Global Research

GE names two to leadership positions

GE (NYSE: GE) announced the appointment of two new company officers.

Preferred bidders picked for new UK nuclear power project

EDF Energy announced more preferred bidders for construction of the Hinkley Point C nuclear p...

Nuclear unit returns to service after water leak repaired

The 600-MW Fort Calhoun nuclear power plant in Nebraska was returned to full power after a le...

Exxon profit falls by half but production rises

Exxon Mobil Corp. profit dropped by half in the second quarter on sharply lower oil and gas p...

NY to give low-cost electricity to Amazon, Bausch & Lomb

New York state is giving low-cost electricity to 15 businesses around the state as part of a ...
TEPCO executives face charges in Fukushima accident

3 ex-TEPCO execs to face criminal charges

A Japanese judicial committee has decided that three former utility executives should face cr...
07/29 Henry Hub Average Natural Gas Spot Prices

07/29 Henry Hub Average Natural Gas Spot Prices

The Henry Hub is the pricing point for natural gas futures contracts traded on the New York M...

GE wind turbines to power British Columbia’s largest wind farm

GE today confirmed it will supply Pattern Development with 61 wind turbines for its 180-megaw...

Power Engineering Current Issue

03/01/2014
Volume 118, Issue 3
1403PE-cover
Products Showcase
Dynamic Fluoride Ion cleaning DFIC of industrial natural gas turbines Hi-Tech Furnace Systems

Dynamic Fluoride Ion Cleaning of IGT Parts

The Dynamic Fluoride Ion Cleaning (DFIC) Process from Hi-Tech Furnace Systems is able to clean deep, narrow cracks of oxides by cycling between negative, atmospheric, and positive pressure.

Archived Articles

2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013

Buyers Guide Product Listings

Nondestructive Examination and Testing

Advanced nondestructive examination, NDE, techn...

Engineering Services

Structural Integrity Associates, Inc. (SI) is a...

Buyers Guide Company Listings

Power Industry Wire News

Vantage Drilling Company Schedules Second Quarter 2015 Earnings Release Date and Conference Call

Vantage Drilling Company Schedules Second Quarter 2015 Earnings Release Date and Confer...

EnerJex Resources Declares Monthly Cash Dividend on 10% Series A Preferred Stock

EnerJex Resources Declares Monthly Cash Dividend on 10% Series A Preferred Stock

FX Energy Schedules Second Quarter 2015 Financial and Operating Results Conference Call

FX Energy Schedules Second Quarter 2015 Financial and Operating Results Conference Call

Scorpio Bulkers Inc. Announces Purchase of 1,050,000 Common Shares by Scorpio Service Holdings Limited

Scorpio Bulkers Inc. Announces Purchase of 1,050,000 Common Shares by Scorpio Service H...

Magellan Petroleum Regains Compliance With NASDAQ Listing Requirements

Magellan Petroleum Regains Compliance With NASDAQ Listing Requirements

Power Engineering

Article Archives for Power Engineering Magazine

Continuing Education

Professional Development Hours

To access a course listing associated to a specific topic listed below, click on the topic of choice from the list below.

Latest Energy Jobs

View more Job Listings >>